Choose Hospitality

BACKGROUND

In September 2021, Chef Publishing launched a campaign to support and inspire the next generation of the hospitality industry. The aim was to create a platform to showcase the variety of roles within it, as well as to provide information, support and celebrate why hospitality is so important.

We were asked to film over 30 industry greats across the UK to make a series of films that launched the campaign on social media.

Featuring Tom Kerridge, Gordon Ramsay, Niall Keating, Tom Sellers, Lisa Goodwin-Allen and many more.

A co-production with We Are Beard.

Since then, the campaign has gone regional. We captured the industry heavyweights in Birmingham and had so much fun, we decided to relocate our office!